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The 2011 Internet Retailer Conference & Exhibition will lay out strategies for marketing and selling to the web-centric, anytime, anywhere consumer. It will look at mobile commerce, e-commerce, and how the two work together; the ways that TV and the Internet will merge and the opportunities and challenges that merger provides; how online marketing is changing; how to ensure your customers will come back to you when they are ready to buy again; how the immediacy of ordering merchandise on the spur of the moment affects inventory and fulfillment; how customer service must change to keep up with the new consumer. It will also deal with new payment and security issues, new technology investment, staffing and management challenges, the specific challenges that small retailers face, the new kinds of merchandising that a new market will require, and more.

IRCE 2011 Archive

Content from the Internet Retailer Conference & Exhibition 2011 is now available for streaming on-demand.
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